Photo Credit = X On December 3, 2024, South Korea was once again caught in the midst of a great historical upheaval. President Yoon Suk-yeol declared martial law under the pretext of national security, and the military seized control of major cities. Freedoms of assembly and expression were suppressed, and the daily lives of citizens were strictly monitored. Yet, even under such control, there was a generation determined not to remain silent: South Korea's MZ generation. The MZ generation found their own unique way of resisting—not through traditional means, but with lightsticks in hand, illuminating the darkness of oppression and showing their support for democracy. Lightsticks, symbols of the K-POP fandom, had long represented the unity and passion of music lovers. But that night, they took on a far greater meaning. They became a symbol of hope and support for democracy. In the streets of Seoul, citizens gathered with their lightsticks, creating a stunning display of diversity an...
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| The Cybertruck was spotted in Yeouido, Seoul, and it is the same vehicle recently used by singer G-Dragon. |
The Tesla Cybertruck, which has sparked global attention with its unique design and futuristic features, is still not officially available in South Korea. Despite this, the vehicle continues to attract attention, especially after popular artist G-Dragon was spotted driving one, further fueling curiosity among Koreans.
While a few individuals have privately imported the Cybertruck into South Korea, it has yet to be officially launched in the country. This delay can be attributed to several factors, but it is clear that South Koreans' love for Tesla is undeniable.
In 2023, Tesla's sales in South Korea reached 16,461 vehicles, and since the company began delivering cars to Korean customers in June 2017, its cumulative sales have now surpassed 60,000 units. Additionally, as of August 2024, South Koreans held Tesla stocks worth 15.2 trillion KRW (112 billion USD), making Tesla the most popular foreign stock among Korean investors.
In comparison, Apple stocks, the world’s largest company by market capitalization, amounted to only 6.3 trillion KRW (47 billion USD) in the same period—almost half the value of Tesla stocks.
The attraction to Tesla in South Korea can be attributed to the brand’s innovative design, the efficiency of electric vehicles, and trust in its cutting-edge technology. Models like the Tesla Model 3 and Model Y have maintained a strong presence in the domestic electric vehicle market, securing Tesla’s position as one of the top players in South Korea's EV segment.
However, despite the strong demand, the Cybertruck is still not officially available in South Korea. One reason for this delay is South Korea’s strict automotive certification process, which has complicated the Cybertruck’s entry. Another key issue is the size of the vehicle. According to Tesla, the Cybertruck’s dimensions are 5,683mm in length, 2,413mm in width, and 1,790mm in height, which could pose challenges when trying to fit into typical South Korean parking structures.
Unlike the United States, where larger vehicles are more common, most South Korean residents live in apartment complexes that rely on underground parking—many of which have strict size limitations that may not accommodate such a large vehicle.
These factors have contributed to delays in the official release of the Cybertruck in South Korea. If it were to be launched here, it would certainly make waves among Tesla enthusiasts. The question remains: when will we finally see the Cybertruck on Korean roads, and will it be able to navigate the country’s parking constraints?
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